2025. 10. 30. – 11. 5.   I   Namsangol Hanok Village and Jung-gu area

2025. 10. 30. – 11. 5.
Namsangol Hanok Village and Jung-gu area

Event Approach

Beautiful Life in Seoul

Under the theme of "Healthy and Beautiful Seoul Daily Life," we introduce Seoul-style beauty and wellness tourism that achieves harmony between the exterior and interior through local experiences of "rest," "taste," and "style" curated by Seoul.

Event Overview

  • Event Title
    2025 Seoul Beauty Travel Week
  • Hosted by
    City of Seoul​
  • Date
    2025. 10. 30 – 11. 5
  • Venue
    Namsangol Hanok Village and Jung-gu area

BeautyHouse

Namsangol Hanok Village (28 Toegye-ro 34-gil, Jung-gu, Seoul)

Located at the foot of Namsan Mountain in downtown Seoul, Namsangol Hanok Village is a traditional cultural landmark and the main venue for the 2025 Seoul Beauty Travel Week. Experience the essence of Seoul-style beauty and wellness at this tranquil village, where you can experience the elegance and sophistication of Korean tradition.

  • Operating period
    November 1 (Sat) – 2 (Sun), 2025 / 2 days
  • Operating method
    Program pre-registration and on-site registration (reservation on the website)

Introduction to Jung-gu

The fourth installment of Seoul Beauty Travel Week unfolds across Seoul, focusing on Jung-gu, the heart of Seoul, where tradition and modernity coexist. Experience the unique history and culture of Jung-gu and the diverse charms of Seoul.

  • A city where tradition and modernity meet
  • A center of culture and tourism
  • A city at the center of economy and exchange

Rest, Refresh, Rejuvenate​

Introducing the three categories that fill your inner beauty, curated by Seoul’s local lifestyle suggestions in Seongdong-gu.
Explore the local charm of Seongdong-gu through these carefully selected experiences.

  • Rested

    Find your inner peace in green refuges
    and tranquil spots amidst the hustle and
    bustle of urban life.​​

  • Refreshed

    Recharge your mind and body with
    foods made from fresh ingredients.​

  • Rejuvenated

    Awaken your emotions with various cultural
    activities and infuse life into your soul.​​